Icons & text

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 1

    Welcome

    • Introduction

    • Tech Overview

    • Orientation Questions

  • 2

    Basecamp

    • Let's get started

    • What's ahead this week in Basecamp

    • Basecamp Coursework Overview

    • Business Goals & the Digital Model Canvas

    • Customer Personas

    • Bonus Webinar - Customer Personas

    • Basecamp Downloads

    • Live Zoom Q and A session

    • Questions and Comments

  • 3

    Module 2 - The Digital Ecosystem

    • The Digital Ecosystem

    • Digital Ecosystem Downloads

    • The Digital Ecosystem Overview

    • Digital Ecosystem Workbook Overview

    • Web and Social Elements

    • Content & Search Elements

    • Live Zoom Q and A session

    • Live Zoom session 5th July - the Digital Ecosystem overview REPLAY

    • Questions and Comments

  • 4

    Module 3 - Web Elements

    • What are web elements?

    • Web Elements Downloads

    • Web Elements Overview

    • Web Elements - Responsive Design, Blogging, Landing Pages

    • Web Elements - eCommerce, Email Marketing & Google Analytics

    • Getting started with Google Analytics, Google Search Console and Google My Business

    • Landing pages using ConvertKit

    • Landing Pages - Squarespace Cover Pages

    • Landing Pages - MailChimp

    • Landing Pages - Lead Pages

    • Live Zoom Q and A session

    • Live Zoom Session 12th July - Web elements - replay

    • Questions and Comments

  • 5

    Module 4 - Social Elements

    • Let's get Social

    • Social Elements Video

    • Social Media Elements Overview and Statistical update video

    • Social Elements Workbook and Downloads

    • Facebook Groups

    • Getting Started with Messenger Marketing

    • Creating images with the WOW factor - using Canva and Snagit

    • Facebook Advertising for Beginnners

    • Social Media Scheduling Tools - Later

    • Social Media Scheduling Tools - FACEBOOK

    • Social Media Scheduling Tools - Recurpost

    • Social Media Scheduling Tools - Planoly

    • Social Media Scheduling Tools - Plann

    • Social Media Scheduling Tools - Agorapulse

    • Live Zoom Q and A session

    • Replay Live Zoom Q&A 19/7

    • Replay LIVE Zoom Q&A 26/7

    • Questions and Comments

  • 6

    Module 5 - Content Marketing

    • Content is King, but engagement is Queen.

    • Content Marketing Intro

    • Content Marketing, the Customer Lifecycle and the Sales Funnel

    • Content Marketing Workbook and Downloads

    • Content Marketing - Content Audit and Content Calendar

    • Content Marketing - Tactics and Social Media Moderation

    • Live Zoom Q and A session

    • Questions or Comments

  • 7

    Module 6 - Search

    • Search Marketing

    • Search Marketing Workbook and Downloads

    • Search Marketing Part 1

    • Search Marketing - Part 2 - Analytics and Adwords

    • Search Marketing - Part 3 - Retargeting

    • Search Engine Optimisation Essentials

    • Search Engine Optomisation Tools: Raven Tools, SEM Rush and Screaming Frog

    • Quick Overview of Analytics, Goals and Google Ads

    • Quick Overview of retargeting platforms - Facebook & Google Display Network

    • Pinterest as a Search Engine - is it right for your business?

    • YouTube as a Search Engine and Advertising Network

    • Questions or Comments

  • 8

    Module 7 - Your Personal Brand and it's place within the Digital Ecosystem

    • Why everyone needs to think about their Personal Brand...

    • Visual Branding Elements

    • Personal Brand Essence

    • Personal Brand Messaging

    • Personal Brand Recognition

    • Comments or Questions?

  • 9

    Module 8 - Digital Strategy

    • Bringing it home - Digital Compilation

    • Module 6 Overview

    • Revisiting the Digital Business Model Canvas

    • How to put all your elements into a Strategy Document

    • Digital Strategy Workbook and Downloads

    • Ecosystem Strategy and Tactics

    • Digital Analytics Model

    • 5 must have digital strategy ideas for ANY business

    • 3 Digital Strategy Ideas specifically for B2B Businesses

    • 3 Digital Strategy Ideas specifically for B2C Businesses

    • Questions or Comments

  • 10

    Your Digital Summit

    • You made it! You reached the summit

    • Your feedback is important to me

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

Call to action

This is where you seal the deal. Sprinkle this section throughout you page to push prospects to purchase!