Icons & text

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 1

    Welcome

    • Introduction

    • Tech Overview

    • Orientation Questions

  • 2

    Basecamp

    • Let's get started

    • What's ahead this week in Basecamp

    • Basecamp Coursework Overview

    • Business Goals & the Digital Model Canvas

    • Customer Personas

    • Basecamp Downloads

    • Live Zoom Q and A session Link

    • Questions and Comments

  • 3

    Module 1 - The Digital Ecosystem

    • The Digital Ecosystem

    • Digital Ecosystem Downloads

    • The Digital Ecosystem Overview

    • Digital Ecosystem Workbook Overview

    • Web and Social Elements

    • Content & Search Elements

    • Live Zoom Q and A session

    • The Digital Ecosystem - Weekly Catchup

    • Questions and Comments

  • 4

    Module 2 - Web Elements

    • What are web elements?

    • Web Elements Downloads

    • Web Elements Overview

    • Web Elements - Responsive Design, Blogging, Landing Pages

    • Web Elements - eCommerce, Email Marketing & Google Analytics

    • Getting started with Google Analytics, Google Search Console and Google My Business

    • Getting Started with Mailerlite - How to open an account

    • MailerLite Dashboard

    • Landing pages using ConvertKit

    • Landing Pages - Squarespace Cover Pages

    • Landing Pages - MailChimp

    • Landing Pages - Lead Pages

    • Live Zoom Q and A session

    • Questions and Comments

    • Web Week - Video Recording

  • 5

    Module 3 - Social Elements

    • Let's get Social

    • Social Elements Video

    • Social Media Elements Overview and Statistical update video

    • Social Elements Workbook and Downloads

    • Facebook Groups

    • Creating images with the WOW factor - using Canva and Snagit

    • Facebook Advertising for Beginnners

    • Social Media Scheduling Tools - Later

    • Social Media Scheduling Tools - FACEBOOK

    • Social Media Scheduling Tools - Recurpost

    • Social Media Scheduling Tools - Planoly

    • Social Media Scheduling Tools - Plann

    • Social Media Scheduling Tools - Agorapulse

    • Instagram for Beginners

    • Live Zoom Q and A session

    • Questions and Comments

    • Social Week Recording

  • 6

    Module 4 - Content Marketing

    • Content is King, but engagement is Queen.

    • Content Marketing Intro

    • Content Marketing, the Customer Lifecycle and the Sales Funnel

    • Content Marketing Workbook and Downloads

    • Content Marketing - Content Audit and Content Calendar

    • Content Marketing - Tactics and Social Media Moderation

    • Live Zoom Q and A session

    • Questions or Comments

  • 7

    Module 5 - Search

    • Search Marketing

    • Search Marketing Workbook and Downloads

    • Search Marketing Part 1

    • Search Marketing - Part 2 - Analytics and Adwords

    • Search Marketing - Part 3 - Retargeting

    • Search Engine Optimisation Essentials

    • Search Engine Optomisation Tools: Raven Tools, SEM Rush and Screaming Frog

    • Quick Overview of Analytics, Goals and Google Ads

    • Quick Overview of retargeting platforms - Facebook & Google Display Network

    • Live Zoom Q and A session

    • Questions or Comments

  • 8

    Module 6 - Your Personal Brand and it's place within the Digital Ecosystem

    • Why everyone needs to think about their Personal Brand...

  • 9

    Module 7 - Digital Strategy

    • Bringing it home - Digital Compilation

    • Module 6 Overview

    • Revisiting the Digital Business Model Canvas

    • How to put all your elements into a Strategy Document

    • Digital Strategy Workbook and Downloads

    • Ecosystem Strategy and Tactics

    • Digital Analytics Model

    • 5 must have digital strategy ideas for ANY business

    • 3 Digital Strategy Ideas specifically for B2B Businesses

    • 3 Digital Strategy Ideas specifically for B2C Businesses

    • Questions or Comments

    • Live Zoom Q and A session

  • 10

    Your Digital Summit

    • You made it! You reached the summit

    • Your feedback is important to me

  • 11

    Masterclasses

    • Video Confidence with Jenny De Lacy

    • SEO Masterclass with Doreen Brown

    • Fear and Imposter Syndrome with Kara Lambert

    • Brand Clarify - Nathan Shooter

    • The Truth about Conversion Copywriting with Jay Crisp Crow

    • Email Marketing Automations with Yael Keon

    • What's new with CANVA

    • Beyond your LinkedIn Profile with Jo Saunders

    • SEO Beyond the Basics with Kate Toon

    • Brand Story with Amey Lee

    • Getting Starting with TikTok - Rachel Klaver

    • AI and Chat GPT - Tracy Sheen

    • Getting Started with Google Ads

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

Call to action

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