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Introduction
Tech Overview
Orientation Questions
Let's get started
What's ahead this week in Basecamp
Basecamp Coursework Overview
Business Goals & the Digital Model Canvas
Customer Personas
Basecamp Downloads
Live Zoom Q and A session Link
Questions and Comments
The Digital Ecosystem
Digital Ecosystem Downloads
The Digital Ecosystem Overview
Digital Ecosystem Workbook Overview
Web and Social Elements
Content & Search Elements
Live Zoom Q and A session
The Digital Ecosystem - Weekly Catchup
Questions and Comments
What are web elements?
Web Elements Downloads
Web Elements Overview
Web Elements - Responsive Design, Blogging, Landing Pages
Web Elements - eCommerce, Email Marketing & Google Analytics
Getting started with Google Analytics, Google Search Console and Google My Business
Getting Started with Mailerlite - How to open an account
MailerLite Dashboard
Landing pages using ConvertKit
Landing Pages - Squarespace Cover Pages
Landing Pages - MailChimp
Landing Pages - Lead Pages
Live Zoom Q and A session
Questions and Comments
Web Week - Video Recording
Let's get Social
Social Elements Video
Social Media Elements Overview and Statistical update video
Social Elements Workbook and Downloads
Facebook Groups
Creating images with the WOW factor - using Canva and Snagit
Facebook Advertising for Beginnners
Social Media Scheduling Tools - Later
Social Media Scheduling Tools - FACEBOOK
Social Media Scheduling Tools - Recurpost
Social Media Scheduling Tools - Planoly
Social Media Scheduling Tools - Plann
Social Media Scheduling Tools - Agorapulse
Instagram for Beginners
Live Zoom Q and A session
Questions and Comments
Social Week Recording
Content is King, but engagement is Queen.
Content Marketing Intro
Content Marketing, the Customer Lifecycle and the Sales Funnel
Content Marketing Workbook and Downloads
Content Marketing - Content Audit and Content Calendar
Content Marketing - Tactics and Social Media Moderation
Live Zoom Q and A session
Questions or Comments
Search Marketing
Search Marketing Workbook and Downloads
Search Marketing Part 1
Search Marketing - Part 2 - Analytics and Adwords
Search Marketing - Part 3 - Retargeting
Search Engine Optimisation Essentials
Search Engine Optomisation Tools: Raven Tools, SEM Rush and Screaming Frog
Quick Overview of Analytics, Goals and Google Ads
Quick Overview of retargeting platforms - Facebook & Google Display Network
Live Zoom Q and A session
Questions or Comments
Why everyone needs to think about their Personal Brand...
Bringing it home - Digital Compilation
Module 6 Overview
Revisiting the Digital Business Model Canvas
How to put all your elements into a Strategy Document
Digital Strategy Workbook and Downloads
Ecosystem Strategy and Tactics
Digital Analytics Model
5 must have digital strategy ideas for ANY business
3 Digital Strategy Ideas specifically for B2B Businesses
3 Digital Strategy Ideas specifically for B2C Businesses
Questions or Comments
Live Zoom Q and A session
You made it! You reached the summit
Your feedback is important to me
Video Confidence with Jenny De Lacy
SEO Masterclass with Doreen Brown
Fear and Imposter Syndrome with Kara Lambert
Brand Clarify - Nathan Shooter
The Truth about Conversion Copywriting with Jay Crisp Crow
Email Marketing Automations with Yael Keon
What's new with CANVA
Beyond your LinkedIn Profile with Jo Saunders
SEO Beyond the Basics with Kate Toon
Brand Story with Amey Lee
Getting Starting with TikTok - Rachel Klaver
AI and Chat GPT - Tracy Sheen
Getting Started with Google Ads
Explain how different pricing options might be valuable to different segments of your audience.
$1,297.00
Regular price
4 x $525.00
Mentoring Payment Plan
$1,997.00
Digital Ascent + Mentoring
3 x $475.00
Live Round Payment Plan