Become the Facebook Ads guru your business needs

This is what you will learn

  • Getting the Fundamentals right

    Navigating Facebook Ads Manager, Sorting out your Pixel and understanding the importance of getting your strategy right from the get go.

  • Getting your Hands Dirty

    Setting up your Audiences, Understanding what kind of Objective to choose and zeroing in on what makes for a great Facebook Ad that people will want to click on.

  • How to test your Ads

    How do we know it works? By Testing! How do I know if I have the right budget? By Testing! How do I know if my ad is a success? By Testing! The secret to ALL great Facebook Ads

Course curriculum

  • 1

    Welcome + Bonus!

    • Introduction & Pre-work bonuses

    • Let's start to understand our ideal clients.

    • Customer Personas - Bonus Webinar from the Digital Ascent Program

    • Orientation Questions
  • 2

    Understanding Business Manager

    • Introduction to Facebook Business Manager

    • Understanding Facebook Ads Manager

    • Setting up your Audiences

    • Facebook Terms you need to know

    • How to Access your Facebook Pixel

    • Facebook Audience Insights

    • Questions?
  • 3

    Campaign Objectives, The Campaign Framework & Tracking Conversions (plus a quick look at the Power Editor)

    • Campaign Objectives, the Campaign Framework & Tracking Conversions

    • Downloadable Resources

    • What are the components of a Facebook Ad Campaign?

    • Tracking - Creating Custom Conversions

    • Questions?
  • 4

    Creating Campaigns, Ad Sets & Adverts

    • Creating your Campaign, Ad Set & Ad Creative

    • Setting up your Campaigns. Adsets and Adverts material

    • How to set up a Campaign, Ad set & Ad to drive Traffic to your website

    • How to copy an Ad and an Adset (to create multiple ads quickly and test engagement)

    • How to set up a BRAND awareness campaign

    • Useful links to Facebook ad policies

    • Questions?
  • 5

    How your ad gets optimised for Success

    • Watching your Ad after initial GO LIVE

    • What to be watching in the first 24 hours

    • Downloads

    • Heads up on the metrics

    • Key metrics in the first 24 hours

    • Questions?
  • 6

    Tweak/Test and Review

    • Facebook's Learning Phase - what does this mean for me

    • When things go wrong

    • Downloads

    • Questions
  • 7

    Metrics and Data that Matters

    • Advanced Audience Targeting and Setting up a Re-targeted audience

    • Advanced Audience Targeting

    • Setting up a retargeted audience

    • Questions

    • Key Facebook Metrics

    • Key Metrics for Lead Generation, Conversions & Video Ads Objectives
  • 8

    Simple Facebook Ad Strategies for your small business

    • Taking leads from COLD to HOT

    • Compelling Ad Copy Headlines
  • 9

    Get your hands dirty

    • Time to share your ads

    • Questions
  • 10

    Zoom Masterclass Videos

    • Live Masterclass TBC

    • Live Masterclass TBC

What options are available?

  • DIY Facebook Frontier

    All Course Material Plus a Private Facebook Group to help with individual questions and support.

  • VIP Facebook Frontier

    Everything in the DIY version PLUS 2x1 hour sessions with me, focussing on implementation & strategy work.

  • Payment Plans available

    Payment plans are available with the VIP option, smoothing payments over 3 months

Choose your Tour

DIY or VIP? Payment plans available too!

Your Digital Sherpa

Digital Strategist, Creator and Founder

Leanne O'Sullivan

Leanne has been sharing her knowledge and the power of the web, social media and search optimisation with our clients for well over a decade. An accomplished public speaker, digital strategist and creative thinker, Leanne enjoys empowering people with the skills and knowledge to make their business an online success!