Icons & text

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 1

    Welcome

    • Introduction

    • Welcome Video

    • Orientation Questions
  • 2

    Basecamp

    • Let's get started

    • Basecamp Welcome and Overview

    • What's ahead this week in Basecamp

    • Basecamp Downloads

    • Customer Personas

    • Bonus Webinar - Customer Personas

    • Business Goals & the Digital Model Canvas

    • How to install your Google Analytics Dashboard

    • Questions and Comments
  • 3

    Module 1 - The Digital Ecosystem

    • The Digital Ecosystem

    • Digital Ecosystem Downloads

    • The Digital Ecosystem Overview

    • Digital Ecosystem Workbook Overview

    • Web and Social Elements

    • Content & Search Elements

    • Questions and Comments
  • 4

    Module 2 - Web Elements

    • What are web elements?

    • Web Elements Downloads

    • Web Elements Overview

    • Web Elements - Responsive Design, Blogging, Landing Pages

    • Web Elements - eCommerce, Email Marketing & Google Analytics

    • Google Analytics Dashboard Walkthrough

    • 5 mins with Jo Otto - Maths Rockx, Creator & Founder

    • ++BONUS - Instapage Overview - Part 1

    • ++BONUS - Instapage Overview - Part 2

    • ++BONUS++ - Instapage Overview - Part 3

    • Questions and Comments
  • 5

    Module 3 - Social Elements

    • Let's get Social

    • Social Elements Video

    • Social Media Elements Overview and Statistical update video

    • Social Elements Workbook and Downloads

    • Facebook Audience Insights

    • Creating images with the WOW factor - using Canva and Snagit

    • 5 mins with Kate Wright talking Facebook

    • 5 mins with Brendon O'Sullivan discussing LinkedIn

    • Let's look closer at LinkedIn - including an overview of LinkedIn Advertising

    • 5 mins with... Al Rayner, RaynerAg discussing the conversation you create via Twitter

    • 5 mins with... Kelly Reynolds talking Instagram

    • Questions and Comments
  • 6

    First Facebook Group Chat

    • Wine or Beer O'Clock - Time for our first facebook group chat

    • Questions and Comments?
  • 7

    Module 4 - Content Marketing

    • Content is King

    • Content Marketing Intro

    • Content Marketing, the Customer Lifecycle and the Sales Funnel

    • Content Marketing Workbook and Downloads

    • Content Marketing - Content Audit and Content Calendar

    • Content Marketing - Tactics and Social Media Moderation

    • 5 mins with Graeme Rees - KLR Marketing - some insight into the benefits of AUDIO

    • 5 mins with Nathan Shooter - Thrive Media - Video, now in the realm and affordable for any business.

    • 5 mins with Kim Goldsmith - Ochre Communications - why creating a content plan is vital for your BLOG

    • 5 mins with... Urszula Richards, Community Manager - Kathryn Hocking's eCourse Launch Formula - Facebook groups

    • 5 mins with...Nicki Hauser, Marketing & BD Manager, ALPMA discusses LinkedIn groups

    • Losing your fear of Broadcasting LIVE

    • Questions or Comments
  • 8

    Module 5 - Search

    • Search Marketing

    • Search Marketing Workbook and Downloads

    • Search Marketing Part 1

    • Search Marketing - Part 2 - Analytics and Adwords

    • Search Marketing - Part 3 - Retargeting

    • Quick Overview of SEO and Raven Tools

    • Quick Overview of Analytics, Goals and Adwords

    • Quick Overview of retargeting platforms - Facebook, Google Display Network and Adroll

    • DIY SEO - Our introduction to SEO video for SEO beginners

    • Questions or Comments
  • 9

    Book in for your 30 min SKYPE session with me this week

    • Skype Session

    • Comments or Questions?
  • 10

    Module 6 - Digital Compilation

    • Bringing it home - Digital Compilation

    • How to put all your elements into a Strategy Document

    • Module 6 Overview

    • Revisiting the Digital Business Model Canvas

    • Digital Strategy Workbook and Downloads

    • Ecosystem Strategy and Tactics

    • Digital Analytics Model

    • 5 must have digital strategy ideas for ANY business

    • 3 Digital Strategy Ideas specifically for B2B Businesses

    • 3 Digital Strategy Ideas specifically for B2C Businesses

    • Questions or Comments
  • 11

    Your Digital Summit

    • You made it! You reached the summit

    • Your feedback is important to me

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

Call to action

This is where you seal the deal. Sprinkle this section throughout you page to push prospects to purchase!

Get started now